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Cooks Midlands joins Merlo dealer network

Merlo has announced that Cooks Midlands Ltd has joined the Merlo UK construction dealer network. Established in 1992, Cooks Midlands is a well-established suppliers of agricultural and construction plant equipment throughout the Midlands. The company has been selling and servicing Merlo telehandlers to the agricultural sector for many years, and this new arrangement expands its reach into the construction industry.

“This strategic appointment symbolises Merlo UK’s commitment to providing our construction sector customers with robust and comprehensive support,” commented Owen Buttle, National Sales Manager, Merlo UK. “We are delighted to extend our relationship and embrace Cooks Midlands into the Merlo construction dealer network.”

Cooks Midlands brings extensive knowledge of the construction and housebuilding sectors, backed by its franchise arrangements with CAT and Mecalac construction machinery. “We know Merlo well, are impressed with the product, and are keen to expand our reach with the Merlo range of telehandlers and tracked carriers into the construction sector,” said Darren Cook, Managing Director, Cooks Midlands Ltd. “Extending our partnership with Merlo into construction allows us to enhance our product offerings and provide even greater value and service to more customers. We look forward to a successful ongoing collaboration.”

Pictured left to right are Darren Cook, Managing Director, Cooks Midlands Ltd, and Graham Imms, Construction Sales Specialist, Merlo UK Ltd.

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