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Sunward welcomes Warwick Ward on board

by Richard Cosgrove  |  Fri 24 Jan 2025

Sunward welcomes Warwick Ward on board

One of Europe's largest stockists and suppliers of new and used earthmoving and waste recycling equipment and spare parts has signed up with global machinery manufacturer Sunward, to stock its comprehensive range of mini excavators.

Warwick Ward (machinery), which was founded 55 years ago and now has depots in the North, Midlands, and South, not to mention its own Centre of Excellence, will break new ground, literally, with the partnership with Sunward.

Warwick Ward executive chairman Ashley Ward said the partnership would give the company, which also operates an extensive hire fleet for both long and short term hires, a fully-equipped workshop, and nationwide service team and transport facility, access to new markets and a differentiated customer base.

Following many months of discussions, he said: "The new partnership with Sunward is one that is exciting. Their mini excavator range very much complements the other brands and products in the Warwick Ward portfolio and is a fantastic new addition to our product offering for 2025.

"The build quality and core components of the range are top quality and performance has been very impressive in testing. The products are competitively priced and being able to offer up to five years' warranty is impressive and reassuring, and demonstrates the confidence Sunward have in the quality of the product."

He added: "Sunward has a European HQ and distribution hub in Belgium which is important to us in terms of optimum logistics and speed of movement of the products, and importantly spare parts in transit to the UK.

"We are impressed with the company's approach and strategy and the discussions we have had with their senior leadership team, both in Belgium and in China, have been very positive and productive."

Rick Still, Sunward's country manager for the UK and Ireland, said: "We are delighted to bring Warwick Ward on board and welcome them to our ever-expanding dealer network. The very positive attitude and the ‘can do' approach of the Warwick Ward senior management team has been very impressive."

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